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  10 Ways to Use Google Analytics to Increase Website Traffic Google Analytics is the most widely used website statistics and traffic analysis tool. It provides you with an in-depth look at how your website is performing and how to use this data to improve your website. However, there are many ways you can use Google Analytics data that you might not know about.  Here are 10 ways you can use Google Analytics data to not only increase traffic to your site but also to make more money. 1. Sync the Search Console account 2. Create a custom SEO dashboard 3. Identify and understand your audience 4. Identify your highest-performing content and optimize it 5. Optimize a user’s journey on your website 6. Use the organic visitor segment 7. Use campaigns to track traffic 8. Use the multichannel funnel report 9. Manage your PPC spending 10. Keep track of your bounce rate 1.  Search Console account Google Analytics is a free, web analytics service offered by Google that tracks an...